Instacart
BRAND-OWNED COMMERCE
A conversation becomes a grocery cart.
See the shopping experienceA simpler way for customers to interact with your business.
On WhatsApp, text, your website, and your app—through your own AI assistants.
A simpler way to get things done
A dinner look under ₹5,000?
Let’s find something that feels like you.
Explore recommendations from your collection.
ONE CONVERSATION. SO MANY POSSIBILITIES.Illustrative experience
THIS IS ALREADY HAPPENING
Brands are building their own assistants.
Personal agents are becoming a new way in.

A conversation becomes a grocery cart.
See the shopping experience
An order starts with a text. Checkout stays in the conversation.
Explore text ordering · beta
Text or call an assistant to handle everyday tasks.
Meet Instinct
An agent takes action across apps, including through WhatsApp.
Meet Meta’s MuseIndustry examples from official product announcements. Independent of Magik; no affiliation or endorsement.
THE RISK OF WAITING
When a general-purpose assistant decides what customers see, your brand risks becoming just another option.
MAGIK MAKES IT YOURS
An assistant with your identity, your expertise, and the tools to act.
We build it with you. Launch it. Keep it evolving.
YOUR BRAND. REAL CAPABILITIES.
Style a look. Book a service. Manage an order. Choose what your assistant can do.
Interactive concept demo. Capabilities depend on the channels and business tools connected.
HOW WE WORK
From the first useful idea to launch—and what comes next.
We work alongside your team to understand your customers, your systems, and the tasks that matter.
We agree data access and safeguards with your team, then build in your chosen environment—including on your premises where required.
We pilot real customer journeys, check permissions and human handoffs, and launch when your team is ready.
We hand over with documentation and training, then test and roll out updates as AI models improve. You focus on your customers. We keep your assistant moving forward.
Hosting, data safeguards, and an ongoing update plan are agreed with your team.
Speak to Magik about what kind of assistant we can build for your customers.